In this episode of the SEED Executive Insights - Podcast Series, we talked to Béla Szabó, Brandcomms Director of Magyar Telekom. Béla dispelled the myths around the concepts and practices of CSR and purpose, while highlighted the essence of brand activism approach that they established at Magyar Telekom. Brands have growing influence not only as a key differentiator in business operation, but also as a problem solving entities. Béla shared his belief, that companies and leaders with a deeper understanding of people and culture could have more positive impact on business and society.

Béla Szabó acts as Brandcomms Director of Magyar Telekom, since 2017. Previously he held key positions at several large international advertising agencies, at Y&R, Leo Burnett and DDB. In the telecommunications industry, he worked for Vodafone's global organization in Hungary and London as Head of Branding and Marketing Communications. 

Béla, as our distinguished SEED Alumni Member, has been recognized with the SEED Excellence Award for their recent achievements with Magyar Telekom and his outstanding professional and leadership performance.

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